Jewelry collaboration logo
Working with the lovely Christine of Abacus Row in the past has always been a blast. I did a couple of postcards and a lookbook with her and they turned out beautifully. We share that same minimal aesthetic and are on the same wave length when it comes to design. Her pieces are my go-to staples when I wear jewelry since they're subtle and delicate.
She recently got in touch with me to help her out with a collaboration logo for her and fellow San Francisco jewelry designer Christy Natsumi. These two women created a stunning collaborated jewelry line called ARCN (Abacus Row/Christine Natsumi).
They wanted something minimal and on brand with both of their jewelry lines. Taking cue of their pieces from the collection, I designed something solid but light and delicate with angular lines. Since the logo could be scaled down to fit on the jewelry tag or scaled up for marketing materials, simplicity won out (doesn't it tend to always win?). And I'm thrilled how it turned out:
[Photos credits: Casey Fyfe CaCas, courtesy of Abacus Row and Christy Natsumi. Bottom photo courtesy of Abacus Row.]